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OKTrends’ posts are typically built around OKC’s data research, and laced with clickbaity headlines and controversial topics (e.g.

This digital onslaught of dating sites and apps has led to increased industrial competition and the risk of an oversaturated market.Yet, OKCupid (OKC) comfortably remains a top pick by people of diverse ages and socioeconomic backgrounds. At present, OKC boasts more than 3.5 million active users, and is consistently highly ranked in media listicles.What makes OKC special enough to remain critically relevant?OKTrends’ articles were widely shared by its readers and heavily (and fortuitously) promoted by the media and admiring corporate giants.A year after its launch, OKTrends generated over 2 million new OKC users.

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